On the back of the RARA Mitzva tank, on the top right-hand side, there is a photo of a rabbi with a white beard. This rabbi is Rabbi Menachem Schneerson, better known simply as "the Rebbe" by thousands across the globe.
Today, the tenth day of the Jewish month of Shevat, marks 73 years since the Rebbe took on the leadership of the Chabad movement.
Based in Brooklyn, New York, the Rebbe created a worldwide movement of outreach, empowering men, women, and children to "go out" and meet other Jewish people and reconnect them with their faith and with their heritage.
He sent people to countries far and near, to places where no one would have dreamed there could be a Jewish community. But today, looking around the world, Chabad is a household term, and the services that Chabad provides aid people of all colours and stripes in making this world a better place.
It is with this mission that Chabad of RARA, and many other Chabad's around the world, find the motivation and willpower to be there for so many.
The Rebbe saw the good in every person, and saw not what they are, but what they could become.
Today, make an effort to reach out to another, and see how you can strengthen Jewish life wherever you are.
